Why the Price for Natural Diamonds is So High?

This is the question that nearly every second customer asks when he decides to make a purchase. To make it clear it's better to know some basic factors that add to diamond's final price prior you enter a jewelry shop.

1. The amount of diamond-saturated formations under the ground is giving out. Diamonds are formed deep under the ground and are hard to be mined. Moreover, the resources of kimberlite formations containing diamonds are decreasing from year to year. There are some figures to prove that: since 2000 De Beers put up more than $7 billion in mining. With that the amount of carats has dropped from 33.6 million mined in 2007 to 22.7 million mined last year. As you see, more funds are spent for mining though less gems are found.

Marketing Strategies Concerning Natural Diamonds

Diamond mining companies are going to change their marketing strategies to promote mined diamonds aggressively since man-made diamonds are winning the jewelry market over. This is the idea of a diamond mining giant like De Beers as well as smaller producers of natural rough diamonds. De Beers only has 81 clients who are troubled by the issue of how to cope with man-made diamonds on the market of fine jewelry. So this is the problem for diamantaries for today.

De Beers Phenomena: What Is It?

While the name De Beers is known if not to every fiancee looking for a diamond engagement ring for his loved one, then to diamond experts for sure, but the phrase 'De Beers Phenomena' may sound surprisingly new. So what is this phenomena?

De Beers Phenomena is the new High Jewelry Collection that was unveiled during Paris Couture Week. The even was not randomly chosen. High fashion is a similar art as fine jewelry and both managed to complement each other during the event.

The name 'Phenomena' is not a random choice as well. The idea of the collection is to convey the beauty, power and grace of natural phenomena created by water. The collection consists of twenty pieces across five sets: Glacier, Frost, Stream, Reef and Crest. These phenomena are expressed through medium of magnificent diamonds, each excuisite in its natural beauty, intensified by magnificent designs. Each piece of the collection was carefull crafted in order to not injure the innate allure and grace of a gem. This are pieces of art that are worth contemplating!

 This is De Beers Phenomena Frost Diamond Necklace on the picture.

GemFest — the Fest of Diamond Gems in Tokyo

This is GIA that held the even in Japan, the country that got a chance to have a closer look onto the world of colored diamonds. This is the second GemFest in the “Land of the Rising Sun”, following the opening of the GIA laboratory in Tokyo in December, 2012.

According to John King, the chief quality officer of GIA, Japan is now the world's leading consumer market for colored diamonds. It wasn't until mid 90th that colored diamonds became the object of interest of not only royal and rich people but of usual customers either. King focused on most rare colors that ever emerged in GIA lab, they are green, blue, blue-green, pinkish orange and purple. However, there is now a high demand for pale colors which are graded as F, G, H and I (D to Z scale). He also stressed on treated diamonds, synthetics gems and HPHT treated colors.

What is the Most Valuable Diamond Property Today?

Speaking of diamonds, it would be right to say that each diamond property is valuable. It's true to some extent. Actually diamonds possess many properties not typical for any other stones, they are fadelessness, durability, hardness, everlasting and incredible glitter (the latter is very essential for true fashionista). But the characteristic that drew the attention (and investments) of De Beers company is semiconductivity.

Not long ago synthetic diamonds were considered to be the bane for diamond dealers, who would rather reject them as not-diamonds than to give them a chance. However, lab grown diamonds started being graded by European Gemological Laboratory (EGL) since 2001 and by Gemological Institute of America (GIA) since 2007. As you see, man made diamonds are, by far, real diamonds that are sold and promoted on the jewelry marked for about 10 years already – quite a long term, just enough to win the trust of the customers. The more man made diamonds had been publicized by their manufacturers, the more they were blamed by De Beers. But nothing stays the same, everything can change sooner or later. So now the largest world monopolist of mined diamonds is heavily investing in laboratory grown diamonds!

De Beers is taking pains to convince IT pros and the rest of the world that lab-grown diamonds are the best alternative/substituent for silicon due to their thermal conductivity. It means that diamond-based processors are capable of running on higher speeds than similar silicone-based ones. This allows to make more powerful computers not fearing that they will overheat. This was Apollo Diamonds company specializing on producing crystal diamonds wafers, which is now belongs to Scio Diamonds. The technology used to cultivate diamond crystals is known as chemical vapor deposition, where the diamonds are grown atom by atom and gain all the properties of those stones dug from under the ground. So, not to be off the game, De Beers is trying to be involved in the case for promoting synthetic diamonds, serious competitors to natural diamonds in former and now days.